This research aims to address the variability of viewer engagement across distinct age groups within the Indian Super League (ISL) audience, focusing on excitement, patriotism, social influence, and player fandom. The primary objective is to discern how viewer engagement levels vary based on age demographics within the ISL audience, aiming to inform targeted strategies for sustained viewer interest and league success. A survey-based approach was employed to collect data from a representative sample of ISL viewers across three age brackets (18-24, 25-32, 33-40), utilizing mean scores to analyze the collected data. The analysis revealed significant age-related patterns in viewer engagement. Younger viewers (18-24) exhibited the highest levels of excitement and patriotism towards ISL teams, with excitement scores gradually declining with age. Social influence and player fandom scores remained consistent across all age groups, indicating their universal impact on viewer behaviour. These findings underscore the necessity for age-tailored engagement strategies within the ISL, understanding the varying preferences and motivations of different age demographics is crucial for sustaining viewer interest and cultivating a dedicated fanbase, thereby contributing to the long-term success and growth of the ISL.
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Neel Devanand Kadam - (2024) studied this question.
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