Investigating Post-Pandemic Consumer Buying Behavior in Oman: An Empirical Study of Online and Offline Preferences

This research is exploratory and constructive, and it is concerned with the influence of the pandemic on customer purchasing behavior intentions for online and offline shopping.The main purpose of this study is to investigate the impact of the pandemic on Cultural and traditional values along with attitude, perceived usefulness, perceived economic condition, trust, and reliability on actual buying behavior intention.The article provides a conceptual framework for analyzing the variables influencing consumers' decisions to make onlineand offline purchases.PLS-SEM was used to analyze the data collected from 320 erespondents using a full-structured questionnaire.The findings of this study support that Cultural and Traditional values and attitudes positively affect online buying behavioral intention after a pandemic along with, Perceived usefulness, Perceived Economic condition, and Trust and Reliability.The outcomes of this study reflect a significant migration of users to online buying.Practically, it will benefit the online industry, assisting them in projecting expected demand on their platforms and also assisting retailers in acquiring competitive advantages by allowing companies to adapt to market shifts.