The automotive industry is one of the industrial sectors in Indonesia that contributes significantly to national economic growth.Automotive industry must exert additional effort as they are among the key industrial sectors prioritized for advancement in Industry 4.0.Therefore, the companies must fortify and adapt to maintain a positive outlook when confronting evolving challenges.This study analyzed the impact of grit on job performance, with motivation as a mediating factor, among sales employees in the automotive industry.A survey questionnaire was administered to 210 respondents.The results of PLS-SEM analysis revealed grit has positive effect on performance both directly and indirectly through motivation.The finding provides empirical evidence that grit and motivation are important drivers of sales force performance.Fostering grit and motivational behaviors can strengthen workforce effectiveness in the automotive sector.The study contributes to research on non-cognitive traits and sales performance within a developing industry context.Further investigation incorporating additional mediators and moderators is warranted.
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Taufan et al. (2024) studied this question.
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