Role of Financial Literacy in Increasing Fin-Tech Adoption: A Study on Millennial Consumer Behavior in Jordan

This study investigated the role of financial literacy on fintech adoption among 321 Millennial consumers in Jordan using a questionnaire based on the TAM3 model factors of perceived usefulness, ease of use, social norms, and intentions to use.Results showed that financial literacy as measured by TAM3 dimensions positively influenced fintech adoption, explaining 91% of variance.Behavioral intention to use had the strongest impact, explaining 78.8% of variance.Practical implications include designing fintech products tailored to Jordanian Millennial needs and enhancing financial literacy education among this demographic.This study provides insights specific to promoting fintech adoption in Jordan's young adult.Study recommended that financial institution should focus more on presenting a better customer experience when it comes to developing fintech applications.Implications of current study lies in its ability to help service providers to identify the flaws and areas of development in terms of presenting fintech service a certain age group.