Analysis of the Main Reasons Affecting the Excessive Consumption of Chinese Post-00s Young People in Recent Years

In today's society, with the rapid development of the economy and the rapid development of science and technology, China's post-00s young people are growing up in an era of material wealth and information explosion. As a unique social group, their consumption behavior and concept have aroused widespread concern in the society. Based on the survey data of 300 post-00s college students, this study aims to deeply explore the main reasons affecting the over-consumption phenomenon of Chinese post-00s young people, in order to provide scientific reference for the formulation of marketing strategies and the sustainable development of economy. This study will adopt the quantitative research method. A questionnaire was published on Weibo to conduct variance analysis on 300 randomly selected post-2000 college students, including their basic information, monthly income and consumption amount, consumption items and consumption concepts. The results of the study show that over-consumption is common among the post-00s college students interviewed. Behind this kind of consumption behavior, it is mainly influenced by the change of social and economic environment, personal growth and educational background, as well as the change of culture and value concept. In view of the above situation, this study proposes to establish a comprehensive consumption education system to guide the post-00s young people to form a healthy consumption concept.