A Study on Brand Preference and Level of Satisfaction in Consuming Colgate Toothpaste with Reference to Chandrapur City

The main purpose of to identify the different factors responsible for customer in purchasing of the colgate toothpaste to know the customer satisfaction level about he colgate toothpaste. The research design used in this study is descriptive research design. Data was collected from 99 respondents. Data was collected by survey method, the survey was collected in chandrapur city of Maharastra state, through structured questionnaire with five point rating scale questions. Secondary data were collected from the available literature sources. For distribution of questionnaire to the respondents random sampling method was used and to collect the respondents opinion, survey was taken among the selected sample respondents. After collecting the data from the respondents, The collected data include customer satisfaction towards Colgate toothpaste personal product details. In India toothpaste industry is having a huge market in monthly grocery shopping list toothpaste plays an important role for most of the urban as well as rural households. In earlier days consumers especially in India depends on using the traditional herbs like Neem or Babool twigs for keeping their teeth clean and healthy. But slowly international brands entered into Indian market started replacing the age old techniques of maintaining oral care Following study is conducted by the researcher to find out the behavior of the consumer to analyze the preference of consumer and consumer awareness. In today’s highly competitive world the success story of any brand is depends on the satisfaction and delighters of consumer Understanding needs, wants and problems of consumer is a very complicated task because of changing technology, innovation and internal and external environmental factors This study mainly focus on understanding the external factors like demographic, social, cultural, price, quality, product attributes etc. for buying toothpaste. Majority of Indian people start their day with cleaning their teeth mostly they use toothpaste for cleaning their teeth oral care plays an important role in their life some people still use natural technique to clean their teeth and even for any oral problem they prefer natural techniques. Now a days in urban or rural area people are using toothpaste for cleaning their teeth. They use toothbrush for application for tooth paste toothbrush and toothpaste is complementary to each other. For many of them toothpaste means “Colgate”