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This research investigates the challenges associated with inadequate media and information literacy (MIL) knowledge among the population of Uzbekistan, offering a comprehensive analysis within the unique Central Asian context.Employing a case study approach, the study examines real-life instances where insufficient MIL skills have led to issues such as misinformation, digital manipulation, and limited access to reliable information.By delving into these practical scenarios, the research aims to highlight the pressing need for enhanced media literacy.The study not only identifies the problems but also proposes optimal solutions by leveraging various media channels.It explores the potential of TV programs, social media platforms, and other media campaigns as effective tools for disseminating essential MIL knowledge.Through a meticulous examination of successful interventions and their impact, the research provides practical insights into designing and implementing tailored media literacy initiatives.Furthermore, the research acknowledges the evolving nature of media landscapes and considers the influence of cultural and socio-economic factors on the effectiveness of interventions.By adopting a multi-dimensional perspective, the study seeks to offer nuanced recommendations that align with the specific needs and dynamics of the Uzbekistani population.In conclusion, this research contributes a holistic understanding of the challenges surrounding media and information literacy in Uzbekistan, substantiated by real-life cases.It not only underscores the importance of enhancing MIL skills but also presents actionable strategies, particularly through diverse media channels, to address and overcome these challenges in the Central Asian context.
Azamjon Oltmishevich Dadakhonov (Wed,) studied this question.