This qualitative research study investigates the phenomenon of Digital-Megastory and its role in the digital transformation of journalism in Vietnam.The study utilises in-depth interviews with 35 Vietnamese online journalists to explore their perspectives on the adoption of Digital-Megastory formats and the overall impact of digital transformation on journalism practices in the country.The research design involves purposive sampling to select 35 online journalists from various media organisations and backgrounds, ensuring a diverse representation of the online journalism landscape in Vietnam.Semi-structured interviews were conducted to gain insights into the journalists' experiences, challenges, and opportunities in integrating Digital-Megastory into their reporting practices.Through thematic analysis, key themes emerged, shedding light on the role of Digital-Megastory in engaging audiences and fostering interactive storytelling experiences.Participants highlighted the benefits of using multimedia elements, such as videos, infographics, and social media integration, to enhance the depth and breadth of news coverage.The findings also reveal the influence of digital transformation on the newsroom workflow, with journalists adapting to real-time reporting demands and employing data-driven storytelling techniques.The research underscores the importance of equipping journalists with multimedia skills, ethical guidelines, and strategies to navigate the challenges posed by the digital revolution.
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Thi et al. (2024) studied this question.
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