State Information Policy of Ukraine in the Conditions of a Full-Scale Military Invasion of Russian Federation: Social Mobilization Potential and Efficiency

The article is devoted to determining the social mobilization potential of the state information policy of Ukraine in the conditions of a full-scale military invasion of the Russian Federation. The dependence of the state information policy of Ukraine on the course of events at the front, the successful implementation of mobilization measures and the nature of the organization of countermeasures against enemy informational and psychological operations has been revealed. It is found that during years of full-scale Russian aggression against Ukraine, signs of internal political struggle and populism within the implementation of the state information policy became increasingly evident, as the authorities aimed to portray desired narratives as factual. It is justified that the decrease in trust in the messages broadcast by the 24-hour marathon „Unified News #UAtogether” is attributed to its perception as a pro-government information source and doubts about the veracity of some of its content. It is proven that centralized communication models in the conditions of accelerated development of the information society gave way to social networks, which contributed to the growth of the influence of influencers. Distrust towards official information sources led to the proliferation of alternative content sources on social media, video hosting platforms, and streaming channels. It was determined that the government's plan to spread important information through individual Telegram channels was gradually losing its effectiveness. The reason for this can be called the absence of comprehensive situation analysis and overt positioning of some Telegram channels as pro-government. Furthermore, Ukraine's state information policy emerged as a significant tool in highlighting Russian war crimes and crimes against humanity. The author defined that successful enemy operations aimed at undermining trust in Ukraine's government institutions and fostering unrealistic expectations were noted, which proved unattainable in practice. It was determined that the state information policy should contribute to creating an economic basis for media development. To enhance media project outreach, they should be visually and audibly represented and disseminated digitally, taking into account the increasing influence of artificial intelligence.