June 1, 2024HeliyonOpen Access

Research on rural tourism environment perception based on grounded theory A case study of Beishan Village, Zhuhai City, Guangdong Province, China

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Authors

JYJianqiang YinNanjing Forestry University JFJingzhao FengMacau University of Science and Technology MJMengyan JiaJiyang College of Zhejiang A&F University

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Implication

Grounded theory analysis reveals environmental perception dynamics among rural tourism stakeholders, highlighting infrastructure, brand culture, and digital tour optimization.

Key Points

Rural tourism environment perception models reveal complex operational challenges across three key stakeholder groups including villagers, tourists, and resident merchants.
Grounded theory method employing participatory observation, in-depth interviews, and network data analysis characterizes three distinct village stakeholder groups.
Highlights targeted village renewal strategies, recommending a rural sharing economy platform, digital tours, and institutional management to advance rural development.

Cite This Study

Yin et al. (2024) studied this question.

synapsesocial.com/papers/68e669aab6db6435875f5a2e https://doi.org/10.1016/j.heliyon.2024.e32373

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Implication

Grounded theory analysis reveals environmental perception dynamics among rural tourism stakeholders, highlighting infrastructure, brand culture, and digital tour optimization.

Research on rural tourism environment perception based on grounded theory A case study of Beishan Village, Zhuhai City, Guangdong Province, China

Discussion

Member takes

Implication

Key Points

Cite This Study

Research on rural tourism environment perception based on grounded theory A case study of Beishan Village, Zhuhai City, Guangdong Province, China

Discussion

Member takes

Implication

Key Points

Cite This Study

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