Artificial Intelligence Applied to Ideation in Design

This paper is based on two main concepts: Concept Design and Artificial Intelligence (A.I.). According to Leach (2021), people are surrounded by A.I. in various aspects of daily life. This circumstance highlights the importance of creative professionals to interpret A.I. as a Design tool. The objective of this paper is to evaluate how A.I. can be used in early stages of the ideation process for the development of an artifact. The methodological framework is exploratory-descriptive and was developed through a case study. The practical contribution is to exemplify the simultaneous use of AI and Design tools in a simulation of the creative phase of a furniture project, this result was diagrammed to represent a systematization of where each tool fits into the creative process. The theoretical contribution is to add to the debate around this subject.