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In modern times business organizations are adopting new techniques and methods for growth of business.The organizations are giving better services to their customers to face challenges posed by the competitors.For every business, it is necessary to retain the present customers use regarding the services provided by key organizations like Bharathi Communication Private Limited., which is the authorized dealer of Airtel.Some of the major competitors in this area are, India Reliance, Idea, BSNL, Vodafone, etc. hence there is a need for the study.
Reddy et al. (Sat,) studied this question.