Digital Innovation Technologies in the Preservation and Inheritance of Traditional Villages: A Case Study of Yanguan Ancient Town

This study employs questionnaire surveys, interviews, and observational methods, using Yanguan Ancient Town in Haining City, Jiaxing, as a case study.It explores how to conduct research on the preservation and development of rural ancient towns in the context of "digital reform."By integrating the natural resources and historical relics of Yanguan Ancient Town, this study uncovers the potential of its unique "Tidal Etiquette" culture and identifies the main challenges it faces: low level of digitalization, outdated development models, and insufficient promotional efforts.Consequently, this research team proposes leveraging digital reform as a breakthrough, combined with the "Tidal Etiquette" culture, to create a new identity for Yanguan Ancient Town.This approach aims to break away from the traditional mindset and models of ancient town preservation and development, achieving the goal of "old town, new spirit."