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June 1, 2024Asian Pacific Journal of Cancer PreventionOpen Access

The Effect of Cigarette Content Marketing on Students’ Smoking Behavior and Decisions: A PLS-SEM Approach

Juliana Nasution Maryam Batubara Muhammad Ali Azmi Nasution Abdillah Ahsan

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Abstract

This research aims to analyze the influence of cigarette content marketing on student behavior, and on cigarette purchasing decisions, as well as the influence of behavior on cigarette purchasing decisions.

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Cite This Study

Nasution et al. (2024) studied this question.

synapsesocial.com/papers/68e672e6b6db6435875fd904 https://doi.org/10.31557/apjcp.2024.25.6.1883

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