‘Welcome to Dounreay’: Ideological narratives of hospitality at the Dounreay visitor centre, c.1960–2007

Dounreay Nuclear Power Development Establishment (NPDE) was built in the far north-east of Scotland due to the possible ‘misbehaviour’ of the technology and the dangerous nature of the materials involved. From 1960 to the eve of decommissioning in 2007, despite numerous health and safety issues across the Dounreay nuclear facility, a visitor centre operated there. Initially, its purpose was to satisfy public curiosity and provide information about the atomic work being undertaken. From the 1970s, however, the objective of the Dounreay visitor centre shifted, to focus on overcoming public objections to nuclear power. Archive material made available by the Nuclear Decommissioning Authority (NDA) was analysed according to themes addressed in the literature review. Findings reveal an ideological narrative curated by the UK Atomic Energy Authority (UKAEA) and presented to the public via exhibitions, brochures, hands-on displays and outreach activities. At the visitor centre, Dounreay and its associated technologies were simplified, ‘banalized’, via a narrative that sought to frame an inhospitable destination (Dounreay) as a safe, welcoming and hospitable place to visit.