Real-time nowcasting the monthly unemployment rates with daily Google Trends data

Policymakers often have to make decisions based on incomplete economic data because of the usual delay in publishing official statistics. To circumvent this issue, researchers use data from Google Trends (GT) as an early indicator of economic performance. Such data have emerged in the literature as alternative and complementary predictors of macroeconomic outcomes, such as the unemployment rate, featuring readiness, public availability and no costs. This study deals with extensive daily GT data to develop a framework to nowcast monthly unemployment rates tailored to work with real-time data availability, resorting to Mixed Data Sampling (MIDAS) regressions. Portugal is chosen as a use case for the methodology since extracting GT data requires the selection of culturally dependent keywords. The nowcasting period spans 2019 to 2021, encompassing the time frame in which the coronavirus pandemic initiated. The findings indicate that using daily GT data with MIDAS provides timely and accurate insights into the unemployment rate, especially during the external economic shock caused by COVID-19, showing accuracy gains even when compared to nowcasts obtained from typical monthly GT data via traditional ARMAX models.