Objective: Digital banking, particularly bank-led digital-banking, is a critical service-product in today’s economy country-wise such as Thailand. But this advancement faces slow growth trends where psychological risk-factors dominate a customer’s or a probable customer’s decision not to use it. Focusing on the issue, a new product voluntary insurance (VI) in e-banking service market can be important marginalizing the dilemma in economy country-wise where Thailand is no exception. Accordingly, calling for policymakers’ attentions in Thailand for effective policy-design including price setting of the VI are the goals of the current study. Methods: In aim to attract policy-makers attentions, this study uses welfare analysis for assessing the benefits of parties involved in the e-banking service-market in Thai-economy. Results: Having the VI in the bank-led e-banking service-market can guarantee a cashless society soon by meeting the challenges of perceived risk-factors facing today by the e-banking customers and probable customers. The adaptation of the VI will ensure the business growth of the e-banking services, which will guarantee risk-less digital-banking in Thai-economy. S-curve (the growth trend) in VI operation will capture revenue growth against time. In the process, sometime the e-banking-users will demand it. Accordingly, the growth trend of the VI product will increase slowly but steadily in Thai-economy. Conclusion: In today’s business-driven world, the VI policy-proposal adaptation is becoming a precondition for ensuring higher growth-trends of e-banking transactions country-wise such as Thailand. Accordingly, this study aims to bring the VI proposal to policymakers’ attentions, particularly to the leadership and Cabinet members in Thailand for their motivations, effort, and ability for political maneuvering to ensuring cashless society soon.
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Akim M. Rahman (2024) studied this question.
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