‘What Explains the Viewership Preferences of Young Indian Adults Towards Hollywood or Indian Cinema? are the Two at Contest?’

In this paper, I have used qualitative research methods, including interview and expert opinion, to analyse viewership patterns in young adults in India towards Cinema of the country and Hollywood. Factors such as visual aesthetics, sociability, relatibility, and marketing, among others are few that find description, and how they influence preferences of young adults today. With the listed results, I aim to comment on the debate whether Indian audiences are moving away from Indian cinema to Hollywood. If any leaning is found towards Hollywood, I attempt to explore a possible connection of the same with the idea neo-colonial lineage of viewership in India. In addition to the research question, this paper will also answer: Do people watch Hollywood because they see Indian cinema as a copy? Is there a charm of ‘westernization and progressive thought’? How does the narrative tie to parallel cinema? I have studied a group of undergraduate students in Sonipat for this paper, which are not necessarily representative of the mass young adults in India. The differences, in relevance with my research question, also find description in this paper.