The Level of Closed Relationship of Innovation with Hydroponic Vegetable Sales in Bogor City

Vegetable commodities can also be relied upon as a lucrative business center at this time, along with the times and increased public knowledge of the importance of health. This study aims to identify innovations made by hydroponic vegetable business actors, determine the marketing performance of hydroponic vegetable businesses, and analyze the level of closeness of the relationship between innovation and marketing performance. Respondents in this study amounted to 20 companies that produce hydroponic vegetables. The results concluded that it is essential for every hydroponic vegetable company to achieve high marketing performance, and it is necessary to innovate so that its business venture can develop and be sustainable