August 11, 2025International Journal of Management and Business Intelligence

Analysis of Factors Influencing Consumer Purchase Decisions for Hydroponic Vegetables

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Authors

RARizki AmaliaIndonesia University of Education HSHaji SaedimanUniversitas Halu Oleo LDLa Ode Arfan Dedu

Discussion

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Implication

Quantitative analysis reveals significant influence of location on consumer decisions for hydroponic vegetables, suggesting targeted retail strategies.

Key Points

Location significantly affects consumer purchase decisions for hydroponic vegetables, highlighting the importance of convenience.
Income, price, product attributes, and promotion showed no significant individual effects in the analysis of 50 respondents.
The method employed was a quantitative approach using multiple linear regression to assess the factors at Hypermart The Park.
Strategically placing products and improving promotional efforts may enhance demand for hydroponic vegetables in retail environments.

Cite This Study

Amalia et al. (2025) studied this question.

synapsesocial.com/papers/68a360e00a429f79733293d6 https://doi.org/10.59890/ijmbi.v3i3.66

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Implication

Quantitative analysis reveals significant influence of location on consumer decisions for hydroponic vegetables, suggesting targeted retail strategies.

Analysis of Factors Influencing Consumer Purchase Decisions for Hydroponic Vegetables

Discussion

Member takes

Implication

Key Points

Cite This Study

Analysis of Factors Influencing Consumer Purchase Decisions for Hydroponic Vegetables

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider