A Study on the Value of Mt. Halla as a Tourist Resource: Focusing on Verification of the Influence Relationship Between Experience Value, Image, Place Attachment, and Revisit Intention

Purpose - This study aims to present the value of Hallasan National Park as a tourist resource by verifying the causal relationship between experience value, image, place attachment, and intention to revisit, focusing on climbers.Research Design, data, and methodology - This study conducted a survey targeting climbers of Mt. Halla. Total 235 participants were used for analysis as valid surveys. For statistical analysis, this study performed the following analysis using SPSS 26.0. A frequency analysis, exploratory factor analysis, and regression analysis were conducted.Result - This study found that consumer usability, aesthetics, and playfulness had a significant positive influence on the image of Mt. Halla, and consumer utility and enjoyment have a significant influence on place attachment. In addition, current study verified a significant relationship between place attachment, image, and intention to revisit.Conclusions - Present study verified how the experiential value factors perceived by visitors to Mt. Halla affect their image, place attachment, and intention to revisit.