Sustainable fashion is a philosophy centered on the ethical and environmentally responsible production of garments. However, currently prevailing in the market is a model known as fast fashion, which is characterized by mass production of low-quality garments at affordable prices. In this context, our article presents a comparative analysis between sustainable fashion and fast fashion, highlighting how these models represent two divergent approaches in the fashion industry. Overall, this work aims to contribute to the literature by exploring the differences, challenges, and advancements in the development of both trends. The study examines production speed, material usage, working conditions, and environmental awareness, developing a conceptual framework that provides an overview of the complexity of the fashion industry and its potential direction in terms of sustainability and responsible consumption.
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Martinez et al. (2024) studied this question.