Subject. This article discusses the issues of retail real estate investment attractiveness in the changing global real estate and retail markets. Objectives. The article aims to identify new metrics for determining the attractiveness of investments in retail real estate in the selected market, and consider the creation of new schemes of cooperation between all participants in the integration process. Methods. For the study, I used the methods of simulation modeling, analysis, comparison, and analytical and computational methods. Results. The article proposes a formula for determining the amount of monetary potential of the population per one square meter of retail space, and also develops a scheme for creating an international digital platform for the development of the investment attractiveness of real estate with friendly countries. Relevance. The proposed formulas for determining the investment attractiveness of retail real estate markets in different countries can be used by both international investors and representatives of retail markets to determine new areas of development. The proposed digital platform can bring together representatives of retail real estate and retail at the cross-country level and create an opportunity for the formation of new investment models of international cooperation.
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Roman O. SHOKHIN (2024) studied this question.
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