Investment trends of digital multinational enterprises

Subject. The article addresses the investment trends of digital multinational enterprises (MNEs), which, at the present stage, form the most dynamic segment of the market and enter FDI markets with minimal financial investments. Objectives. The aim is to investigate the nature of investments by digital MNEs, in particular, with the information on mergers and acquisitions, investments in new projects, and in the refinancing markets for foreign direct investment, including the internationalization of the global market, both segmentally and geographically, and to assess the scale of digital enterprises. Methods. The study draws on theoretical and empirical methods, i.e. statistical, comparative analysis, and the systems approach. Results. Our analysis shows that the Internationalization Index in the digital economy increased by 30%. The total share of foreign direct investment in terms of the share of sales abroad to the corresponding share of assets has increased significantly over the past 5 years. This is connected with reduced number of participants in the digital solutions market due to the doubling of business volumes. Conclusions. Large digital MNEs are dominant players in the global market, and their investment decisions are mainly motivated by the need to protect the business and ensure the introduction of innovations, rather than the coverage of foreign customers.