Research on “Spicy” Culture in Chengdu based on Semiotics Theory

This paper takes spicy culture as an entry point, uses semiotic theory to study the development of “spicy” as a symbol of Chengdu's Tianfu culture and its “materialization” process, and finally forms the following viewpoints, from the introduction of chili peppers as an ornamental plant to the development of chili peppers as a cultural symbol of Chengdu's efforts to develop the city's culture and culture. The process of “visualization” of chili peppers has led to the following view: from the introduction of chili peppers as an ornamental plant, to their becoming a cultural symbol that Chengdu has made a great effort to visualize. The “visualization” of the “hot pepper” cultural symbol can give people a strong sense of cultural identity, and has a great dynamic effect on the subject and object of the region and the overall development environment.