In the context of the era of computer networking, the development of marketing presents new characteristics, and puts forward new requirements for marketing talents. The article discusses the current situation of marketing development in the era of computer networking, analyzes the dilemma of marketing teaching reform in the era of computer networking, and finally explores the reform strategy of marketing teaching in the era of computer networking from the aspects of strengthening the application of technology, enriching the teaching methods, focusing on practical teaching and enriching the teaching resources in the hope that it will provide a useful reference for the reform of marketing teaching and improve the teaching of marketing. We hope to provide useful reference for the reform of marketing teaching, improve the efficiency of marketing teaching, and cultivate modern marketing talents.
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Wang et al. (2024) studied this question.
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