This study employs Critical Discourse Analysis (CDA) to examine American stereotypes portrayed in American television series. Characters from the second season of the acclaimed television series The White Lotus are analyzed, with a focus on their physical appearance and personalities. The primary objective is to determine if American media still perpetuates common stereotypes of its people in a recent popular TV show. The research employs descriptive qualitative and descriptive quantitative methodology to provide a thorough analysis. The characters’ physical appearance is analyzed based on ethnicity and physical characteristics, while their personalities and sociocultural contexts are analyzed using Norman Fairclough’s CDA. The findings reveal a diverse representation of American ethnicity among the characters, although a large proportion of them are portrayed as white. The series' textual analysis shows Americans as sociable, arrogant, open and straightforward. The accurate representation of white characters as wealthy aligns with historical data; however, the increasing wealth among other racial groups highlights the need for broader representation. By addressing these issues, in particular American stereotypes, it will be possible to promote a more accurate, equal and inclusive portrayal of the real American society as media can be extremely important in influencing public opinions and shaping society's perceptions. In conclusion, this research sheds light on the persistence of American stereotypes in American media and highlights the significance of critically analyzing media portrayals to promote more accurate and inclusive portrayals of diverse communities within American society, to erase the stereotypes that have been widely spread around the world.
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Rosyadi et al. (2024) studied this question.