A Study of the Factors that Influenced Smartphone Purchases among UiTM Students in Malaysia

The global surge in smartphone adoption experienced remarkable expansion, establishing itself as a fundamental component of contemporary living. With ongoing technological progress, smartphones have transformed from simple communication tools into versatile devices with a multitude of features. The decision-making process for smartphone acquisitions was complicated and influenced by a diverse range of factors that differed among individuals, demographics, and cultural settings. This research explored the diverse elements influencing consumers' smartphone purchase decisions, affected by numerous factors ranging from individual preferences and needs to more significant societal trends. Through unraveling these factors, the study aimed to offer valuable insights into the dynamics of the smartphone market, facilitating businesses in adapting to and addressing the evolving demands of consumers. The factors under study were country of origin, product features, brand image, product price, and social influences. Pearson correlation and regression analyses were conducted and the result showed that Product Features and Country of Origin were significant predictors.