From Cinema to Small Screen: The Revolution of Film Distribution with OTT Streaming

The development of digital technology has brought significant changes to the audiovisual industry, particularly in film distribution, which has now shifted to online platforms. This change not only makes it easier for customers to access content but also allows them to choose content according to their preferences. For example, Netflix has emerged as one of the largest service providers in the world, changing the way films are distributed by offering various content that can be accessed anytime and anywhere. However, despite the peak popularity of streaming platforms, the industry still faces several serious challenges. One of these is the phenomenon of illegal streaming, which not only harms official service providers but also negatively impacts the film industry as a whole by reducing the revenue that should be received by filmmakers and official distributors. Additionally, the dominance of a few large platforms like Netflix creates challenges in the film distribution business, where the market becomes less competitive and it is harder for smaller platforms to compete. This study uses a literature review method based on the PRISMA 2020 standards to identify the transformation in film distribution through digital streaming platforms. The results of this study show that topics such as streaming platform services, Netflix, and film distribution dominate existing research. However, there is a lack of in-depth research on other aspects such as the media industry as a whole, the algorithms used by streaming platforms for content recommendations, and the role of social media in promoting and distributing films. Therefore, future research is expected to focus more on various film distribution channels and the dynamics of the media industry, as well as deepen the understanding of how film distribution services are promoted. This is important both globally and in Indonesia to ensure that the film industry can develop sustainably and fairly for all industry players. With more comprehensive research, better insights can be provided to help address the challenges present in this industry.