Exploring the Impact of Supplier Relationship Management Practices on Operational Efficiency and Customer Satisfaction in Italian Restaurants

Abstract Purpose This study explores the impact of supplier relationship management practices on operational efficiency and customer satisfaction in Italian restaurants. Design/Methodology/Approach: Utilizing a qualitative research approach, data was collected through interviews and surveys from 200 participants across various Italian restaurants. Findings: The analysis revealed strong correlations between supplier relationship management practices and other operational variables, emphasizing the interconnectedness of management strategies. Effective supplier relationship management not only enhances supply chain efficiency but also influences ingredient sourcing, menu diversity, and technological integration. Research Limitations/Implications: While technological advancements were found to contribute to operational efficiency, their direct impact on customer satisfaction was limited. The study underscores the multifaceted nature of customer satisfaction determinants, suggesting the need for a balanced approach combining technology with personalized service. Continuous improvement opportunities were identified, providing insights for restaurant operators to refine strategies and better align with customer expectations. Practical Implications: While this study offers valuable insights into Italian restaurant management, it has limitations, including its qualitative nature and reliance on self-reported data. Social Implications: Nonetheless, the findings contribute to the existing body of knowledge and offer practical implications for restaurant operators aiming to enhance operational efficiency and customer satisfaction. Originality/Value: By recognizing the interconnectedness of management practices and adopting customer-centric approaches, Italian restaurants can position themselves for sustained success in a competitive culinary landscape.