Model of Culture in The Context of Modern Arts and Humanities Approaches

The article is dedicated to exploring the model of culture through the lens of contemporary artistic and humanitarian approaches within the current cultural discourse. The text delineates the semantic boundaries of the concepts of “culture model”, “artistic approach to culture”, and “humanitarian approach to culture”. It describes cultural models at various stages of humanity's diachronic development, defines the essence of meaning-making processes underlying the artistic-humanitarian approach to the culture model, and examines the relationship between components of the contemporary culture model. The research proves that the contemporary synchronous cultural model has three dimensions: cognitive, evaluative, and regulatory. Various approaches are used to analyse it, including descriptive, axiological, activity-based, psychoanalytic, civilizational, existential, artistic, and humanitarian, which includes semiotic and hermeneutic approaches. The humanitarian approach involves two levels of understanding: interpretation of texts and the construction of explanations and theories. A key feature of this approach is the diversity of perspectives on the same cultural artifact and the variety of readings of texts presented in culture. In the context of the humanitarian approach to cultural models, it is important to have an orientation towards understanding another culture, way of life, or behaviour. When examining issues of cultural interaction, the contemporary cultural model is characterized by assimilation, colonization, modernization, cultural exchange, and partial assimilation. The culture model is viewed through the prism of five meaning-making processes: representation, identity, creativity, interpretation, and regulation, according to the artistic-humanitarian approach. Further research prospects include exploring different culture models based on worldview systems (e.g. European, Asian), ethnic groups, or social groups.