Fan Culture: Emotional Construction, Fan Economy and Data War

With the popularity of idol talent shows, fan culture has developed rapidly in recent years. This study understands the fan culture in Youth with You 3 from the three perspectives of emotional construction, fan economy and data war, explains the reasons for the formation of the fan community, takes the "milk pouring incident" as an example to explore the consumer psychology and emotional expression behind the fan economy, and analyses how the market guides fans to carry out unrewarded data labour. The vicious competition in the idol market is becoming more and more fierce. After the "hot draft", it is necessary to "think coldly", so that the fan culture can play a positive social value.