Power relations with AI: corporatist perspectives in Communication

This study, by the specific bibliography and practical examples, proposes reflections on the relation between technological advances in AI platforms and applications, power, and the corporate universe, analyzing them considering classical theories and typologies of power. This study aims to understand its implications for the organization of the labor market. We conclude that, even with the use of Artificial Intelligence, it is essential to closely monitor performance indicators, as well as societal behavior.