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As our country's overall strength continues to grow, internet technology has rapidly developed, giving rise to the gig economy as a new economic form. The gig economy is characterized by its strong flexibility and intelligence, becoming the choice of many, while providing businesses with a broader range of human resource options. Traditionally, the gig economy has been limited by geographical and informational constraints, making it difficult for supply and demand to match effectively. However, with the widespread adoption of internet technology, gig workers and demanders can easily post and search for information online, achieving precise matches. This efficient circulation of information not only reduces search costs but also improves matching efficiency, making the gig economy more flexible and efficient. Additionally, internet technology enhances the efficiency of the gig economy by optimizing organizational management and processes. With tools such as project management software, automation, and intelligent processes, teams within the gig economy can better coordinate work and improve work efficiency. These technologies reduce error rates, ensure the quality and effectiveness of work, and promote the sustainable development of the gig economy.
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Jiashuo Ma (2024) studied this question.
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