Research on Green Supply Chain Decision-Making Considering Consumers' Low Carbon Awareness and Cost Sharing

With the global vigorous promotion of the development of green economy, advocating the practice of green concept, sustainable development has become a new problem that the world attaches great importance to. This paper considers the factors of consumers ' low-carbon awareness, discusses the pricing decisions in different situations, and looks for the optimal decisions of manufacturers and retailers. It is found that the enhancement of consumers ' low-carbon awareness is conducive to the increase of supply chain profit, and the retailer 's cost sharing ratio can improve the supply chain profit within a certain range.