Diversity, equity and inclusion in the sport metaverse

Purpose The purpose of this paper is to examine the relationships among diversity, equity and inclusion (DEI), sport and the metaverse. Design/methodology/approach The authors overview the metaverse, sport applications and ways multilevel theory can help explain the influence of DEI. Findings Drawing from multilevel theory, the authors identify parallels between the sport metaverse and traditional sport as well as unique DEI opportunities in the sport metaverse. Originality/value The manuscript contributes to the nascent body of research regarding sport and the metaverse, with a specific focus on social issues and the importance of considering unique DEI opportunities.