Assessing the regional impacts of a multi‐hosting mega sport event: The case of EURO 2020 in Rome

UEFA EURO 2020 is the first multi‐hosting mega‐event developed on the entire continent. Often, mega‐events concentrated in one place have turned out to have a modest, or adverse, economic impact due to high costs. Therefore, the ex‐post assessment of the local impact of the four matches played in Rome as a mega‐event is an interesting case study. To this end, we use a Computable General Equilibrium model based on the Lazio regional Social Accounting Matrix. We estimate a significant Gross Domestic Product multiplier at around 1.45. Furthermore, in terms of employment, the event generates an additional net volume equivalent to 9762 full‐time jobs per year.