May 23, 2024HeliyonOpen Access

Sport tourist perceptions of destination image and revisit intentions: An adaption of Mehrabian-Russell's environmental psychology model

View Full Paper

Ask AI

Bookmark

Revisit intentions increase through positive perceptions of cognitive and affective destination image shaped by small-scale sport event environmental stimuli.
Structural equation modeling of 423 marathon respondents demonstrates that cognitive and affective destination image serially mediate environmental stimuli effects.
Highlights how extending Mehrabian-Russell's environmental psychology model to endurance running events clarifies destination marketing mechanisms for host cities.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Empirical analysis reveals positive event stimuli enhance revisit intentions in marathon tourists, highlighting the serial mediating role of destination image.

Cite This Study

Duan et al. (2024) studied this question.

synapsesocial.com/papers/68e68ab9b6db643587612c2b https://doi.org/10.1016/j.heliyon.2024.e31810

View Full Paper

Ask AI

Bookmark

Implication

Empirical analysis reveals positive event stimuli enhance revisit intentions in marathon tourists, highlighting the serial mediating role of destination image.

Sport tourist perceptions of destination image and revisit intentions: An adaption of Mehrabian-Russell's environmental psychology model

Key Points

Discussion

Implication

Cite This Study

Sport tourist perceptions of destination image and revisit intentions: An adaption of Mehrabian-Russell's environmental psychology model

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider