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May 23, 2024PaperAsiaOpen Access

Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour

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Authors

KLKah Boon LimMultimedia UniversityVTVeronica Wan Juan TanMultimedia UniversitySYSook Fern YeoMultimedia University

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Lim et al. (2024) studied this question.

synapsesocial.com/papers/68e68ab9b6db643587612e25https://doi.org/10.59953/paperasia.v40i3b.104
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