How are Vietnamese people devout? A case study of burning votive paper for the dead in Hanoi

This study explores the Vietnamese people's deep devotion to their ancestors and the deep spiritual beliefs in their culture and traditions. The multivariate linear regression model is applied to test the research hypotheses with a sample size of 200 based on the random sampling method. Research results found that the religious practice of burning joss paper for the dead is common in many different regions of Vietnam, including Hanoi. Ancestor worship is a fundamental aspect of Vietnamese spirituality, where deceased ancestors are believed to continue influencing the lives of living descendants with good and bad luck. Therefore, Vietnamese people maintain a deep connection with their ancestors and perform rituals, especially burning votive paper, to pay respect and appease their ancestors.