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May 21, 2024Services Marketing Quarterly

Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior

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IBIshita BansalATAnand Thakur

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Bansal et al. (2024) studied this question.

synapsesocial.com/papers/68e69115b6db6435876186e9https://doi.org/10.1080/15332969.2024.2352668
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