Purpose: This program in Tanjung Sawit Village aims to enhance village potential and empower the community through academic involvement and technological support. It utilizes information technology for effective promotion. Method: By employing participatory research methods involving academics and locals, data is gathered through surveys, interviews, and observations and then analyzed for insights. Practical Applications: The program yields tangible results, including a village profile, online promotion tools, and improved governance. It fosters community skills and empowerment, exemplified by the formation of oil palm farming groups. Conclusion: The collaborative effort demonstrates the value of academia-community partnerships in rural development. Leveraging technology and community engagement can address local challenges and promote inclusive growth, serving as a model for broader development strategies.
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Batubara et al. (2024) studied this question.
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