You Are What You Eat: How Does Political Ideology Predict Disgust Toward Food in India?

This study advances the exploration of food disgust by examining its relationship with political ideology and moral attitudes towards non-vegetarianism in India. Our non-experimental research delves into the influence of political ideology, vote preference, and trait disgust on aversion towards non-vegetarian food and its consumers, predicting their role in fostering disgust and perceiving these individuals as morally questionable in India. The study reveals insights into the complex relationships between political orientation, personal traits, and dietary attitudes. These findings emphasize the necessity of considering a broader array of factors beyond conventional variables in political and food psychology research, contributing to a more comprehensive understanding of how political ideology and disgust shape attitudes towards non-vegetarianism in India. Limitations have been discussed in detail.