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Many organizations are still not fully leveraging internal marketing and gamification strategies, often due to a lack of effective tools for implementation. This can result in significant disengagement among employees and a decrease in productivity. Based on this issue, proposed platform aims to act as a support tool for organizations, providing necessary functionalities to effectively implement gamification strategies for internal marketing. It may assist organizations in achieving better results in their goals and objectives.
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Júnior et al. (2024) studied this question.
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