May 16, 2024Women s Reproductive Health

“In the Wardrobe of Her Royal Daintiness”: A Historical Analysis of Menstrual Product Advertisements From the 1920s to the 2020s

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Authors

BFBreanne FahsArizona State University MCMikhail CollinsArizona State University

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Implication

Qualitative longitudinal analysis reveals persistent themes of concealment and shame across a century of menstrual product ads, highlighting evolving corporate narratives of empowerment.

Key Points

Menstrual product advertisements consistently reinforced concealment and shame across 229 analyzed promotions from the 1920s to the 2020s, framing the body as needing protection.
Qualitative longitudinal thematic analysis examined imagery, symbolism, and written text across a century of marketing materials for tampons, pads, panty liners, and cups.
Findings highlight how narratives of neoliberal empowerment evolved alongside shifting gendered features, frequently stripping women of authority and agency regarding menstruation.

Cite This Study

Fahs et al. (2024) studied this question.

synapsesocial.com/papers/68e69c33b6db643587621817 https://doi.org/10.1080/23293691.2024.2345084

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Implication

Qualitative longitudinal analysis reveals persistent themes of concealment and shame across a century of menstrual product ads, highlighting evolving corporate narratives of empowerment.

“In the Wardrobe of Her Royal Daintiness”: A Historical Analysis of Menstrual Product Advertisements From the 1920s to the 2020s

Discussion

Member takes

Implication

Key Points

Cite This Study

“In the Wardrobe of Her Royal Daintiness”: A Historical Analysis of Menstrual Product Advertisements From the 1920s to the 2020s

Discussion

Member takes

Implication

Key Points

Cite This Study

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