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May 16, 2024NJAS Impact in Agricultural and Life SciencesOpen Access

Examining the influence of technology-enhanced information on purchase of green food in the context of live streaming commerce

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LDLei DouXLXin Li

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Cite This Study

Dou et al. (2024) studied this question.

synapsesocial.com/papers/68e69c41b6db643587622116https://doi.org/10.1080/27685241.2024.2350583
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions2022 · 118 citations
  2. 2Which are the determinants of green purchase behaviour? A study of Italian consumers2021 · 171 citations