Analysis of Bigetron E-sport Team Branding Strategy via the Instagram Platform

This research analyzes the branding strategy of the Bigetron E-Sport Team via the Instagram platform, with a focus on feed posts and reels from the @bigetronesports account. Through a qualitative descriptive approach, research was conducted to understand how Esports teams build strong brand identities. The findings show that the Bigetron E-Sport Team has succeeded in implementing adaptive, idealistic and differentiation branding strategies through the use of branding symbols and events. By utilizing social media as a branding platform, the team was able to strengthen relationships with fans, increase brand awareness, and achieve success in the competitive Esports industry. This research contributes to the understanding of branding strategies in the Esports industry and can be a reference for practitioners and academics in building effective brand identities through social media.