The aim of this article is to analyse the way links or pages are displayed in the user experience. The PageRank algorithm developed at Google will be the main star of the paper. The article investigates the purpose and the way the page ranking method works plus the mathematic formula behind it. Furthermore, the paper will highlight the differences and similarities between PageRank and the HITS algorithm developed with similar direction.
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Iulia-Maria et al. (2024) studied this question.
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