October 8, 2025Jurnal Abdita Naturafarm.Open Access

Empowerment of Micro, Small and Medium Enterprises Based on Upland Rice through Strengthening Legality and Digital Promotion in Sekurau Atas Village, Bengalon, East Kutai, East Kalimantan

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Increased knowledge in business management among MSME stakeholders leads to better operations and product offerings.
Upland rice-based enterprises improved product quality and market access through tailored social media strategies.
Education on legal requirements, including halal certification, is crucial for business compliance and growth.
Community empowerment initiatives can serve as a model for developing other local commodities sustainably.

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Community program enhances business management and market access for MSMEs, suggesting digital promotion and legal compliance benefits.

Paramita et al. (2025) studied this question.

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