Foundations of Crisis Communication and Their Application in International Institutional Communication Strategy. Comparative Analysis: The Presidential Administration of Usa vs the European Commission

The systematic manipulation of information and disinformation has been deployed by the Russian government as an operational tool in its attack on Ukraine. The spread of disinformation by the Russian government and its allied actors, as well as the actions undertaken in response by the Ukrainian government, allied governments, and international organizations, provide an important perspective and lessons on how crisis communication. The general objective of the research is to conduct a comparative analysis of online communication between the United States Presidential Administration and the European Commission. For this study, 10 data sets were collected and analyzed for the White House and the European Commission, respectively. All data are collected over time periods originating on February 24, 2022, the date of the illegal invasion of Ukraine. Many of these data sets focus on the immediate aftermath of the conflict's onset, up to March 1, 2022, to emphasize the importance of a rapid response to a situation in a highly dynamic context. In this regard, the research is focused on eight key indicators, which will be presented in detail in the case study.